A Qualitative Evaluation of a Campus Wide COVID-19 Health Education Campaign: Intent, Impact, and Ideas for the Future

Autor/inn/en	Teti, Michelle; David, Ifeolu; Myroniuk, Tyler W.; Schatz, Enid
Titel	A Qualitative Evaluation of a Campus Wide COVID-19 Health Education Campaign: Intent, Impact, and Ideas for the Future
Quelle	In: Health Education Journal, 81 (2022) 7, S.807-822 (16 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Teti, Michelle) ORCID (Schatz, Enid)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0017-8969
DOI	10.1177/00178969221122917
Schlagwörter	COVID-19; Pandemics; College Students; Hygiene; Prevention; Health Behavior; Student Attitudes; Interpersonal Relationship; Student Experience; Health Education; School Health Services + Suchen Sie Ihr Suchwort? Collegestudent; Prävention; Vorbeugung; Health behaviour; Gesundheitsverhalten; Schülerverhalten; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; Studienerfahrung; Gesundheitsaufklärung; Gesundheitsbildung; Gesundheitserziehung; Schuleingangsuntersuchung
Abstract	Background: The severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) and the diseases it causes remain a public health threat. Data describing health education campaigns for COVID-19 on university and college campuses are lacking, however. Purpose: This study explored college students' experiences of a USA campus COVID-19 campaign encouraging masking, social distancing and handwashing. Methods: We conducted in-depth interviews with 33 demographically diverse students. Questions focused on students' experiences during COVID-19, actions and beliefs, and reactions to the university's COVID-19 prevention campaign. Thematic analysis was used to evaluate responses to the campaign and identify suggestions for future interventions. Results: Students identified three areas of concern -- lack of enforcement for nonadherence, inequities and inconsistencies in messaging and failure to connect messages to students' daily experiences -- as problematic. Participants also said the campaign did not address their primary COVID-19 concerns, outlining four thematic content areas needing more attention -- learning in quarantine, missing the 'college experience', difficult social relationships and chaos and uncertainty. Discussion: COVID-19 prevention campaigns on campus may be best served by a holistic ecological model engaging with needed forms of support on multiple levels. Conclusion: Health education and promotion campaigns that speak to individual, relational, community and policy aspects of disease such as COVID-19 are more promising than campaigns that promote single prevention actions. (As Provided).
Anmerkungen	SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: https://sagepub.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01