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Autor/inn/enChikazhe, Lovemore; Makanyeza, Charles; Kakava, Nicholas Z.
TitelThe Effect of Perceived Service Quality, Satisfaction and Loyalty on Perceived Job Performance: Perceptions of University Graduates
QuelleIn: Journal of Marketing for Higher Education, 32 (2022) 1, S.1-18 (18 Seiten)Infoseite zur Zeitschrift
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ZusatzinformationORCID (Makanyeza, Charles)
Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN0884-1241
DOI10.1080/08841241.2020.1793442
SchlagwörterForeign Countries; College Graduates; Job Performance; Perception; Job Satisfaction; Educational Quality; Education Work Relationship; Student College Relationship; Alumni; Zimbabwe
AbstractStudies focusing on the effect of graduates' perceived service quality, graduates' satisfaction and loyalty on graduates' perceived job performance are scarce. Therefore, this study was conducted to narrow this knowledge gap. A cross-sectional survey of 430 university graduates was carried out in Harare, Zimbabwe. Structural equation modelling was used to test the research hypotheses. Results show that graduates' perceived service quality and loyalty each positively influences graduates' perceived job performance. It was found that graduates' satisfaction does not significantly influence graduates' perceived job performance. (As Provided).
AnmerkungenRoutledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2024/1/01
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