Teaching Professional Use of Social Media through a Service-Learning Business Communication Project

Autor/in	Sharma, Daneshwar
Titel	Teaching Professional Use of Social Media through a Service-Learning Business Communication Project
Quelle	In: Business and Professional Communication Quarterly, 85 (2022) 4, S.395-419 (25 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Sharma, Daneshwar)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2329-4922
DOI	10.1177/23294906221074687
Schlagwörter	Social Media; Service Learning; Business Communication; Student Projects; Student Attitudes; College Students; Nongovernmental Organizations + Suchen Sie Ihr Suchwort? Soziale Medien; Service-Learning; Unternehmenskommunikation; Schulprojekt; Schülerverhalten; Collegestudent
Abstract	Using social media communication (SMC) for personal and professional use represents two different skill sets. Though students often use SMC on a personal basis for fun and connecting with friends, they often fail to understand how SMC can be used effectively as a professional organizational/corporate communication tool. A service-learning project was conceptualized in a business and professional communication (BPC) course, where students (n = 93) used professional SMC skills to design social media campaigns for fulfilling nongovernmental organizations' needs of manpower, material, and/or money. Students' attitudes and efficacy toward SMC were recorded using a survey questionnaire. The need and obstacles in including SMC in BPC are also discussed in the article. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01