Educating Students about Influencing Audiences Ethically in a Data-Driven Social Media World

Autor/inn/en	Jones, Valerie K.; Johnson, Kate; Molskness, Hannah; Gandhi, Ronit; Zhou, Lilly
Titel	Educating Students about Influencing Audiences Ethically in a Data-Driven Social Media World
Quelle	In: Journal of Advertising Education, 26 (2022) 2, S.106-114 (9 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1098-0482
DOI	10.1177/10980482221127456
Schlagwörter	Advertising; Ethics; Introductory Courses; Undergraduate Students; Workshops; Decision Making; Data Analysis; Experiential Learning; Educational Practices; Teaching Methods; Social Media; Assignments; Course Evaluation; Student Attitudes; Instructional Materials + Suchen Sie Ihr Suchwort? Werbung; Ethik; Einführungskurs; Lernwerkstatt; Schulung; Decision-making; Entscheidungsfindung; Auswertung; Experiental learning; Erfahrungsorientiertes Lernen; Bildungspraxis; Teaching method; Lehrmethode; Unterrichtsmethode; Soziale Medien; Assignment; Auftrag; Zuweisung; Schülerverhalten; Lehrmaterial; Lehrmittel; Unterrichtsmedien
Abstract	This paper describes an advertising ethics course designed for first-year students of any major, written from the perspectives of both the course creator/instructor and the students who took the course and developed a workshop based around it. As educators, how do we help students learn and care about how their data is collected and used and further understand the ethical issues of these practices? Our goal is to raise awareness for data rights issues by helping students from a variety of educational disciplines make informed decisions using experiential learning opportunities that display the importance of data in society. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01