Multicultural Competency Training Model for Digital Publicists

Autor/inn/en	Kannikar, Phudit; Wannapiroon, Panita; Nilsook, Prachyanun
Titel	Multicultural Competency Training Model for Digital Publicists
Quelle	In: International Education Studies, 15 (2022) 3, S.140-149 (10 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1913-9020
Schlagwörter	Cultural Awareness; Public Relations; Models; Competence; Information Technology; Scores; Teaching Methods; Competency Based Education; Specialists; Professional Personnel; Course Descriptions; Communications; Intercultural Communication; Undergraduate Students; Multimedia Materials; Student Attitudes; Foreign Countries; Learning Activities; Social Media; Evaluation Methods; Information Dissemination; Skill Development; Comparative Analysis; Instructional Effectiveness; Thailand + Suchen Sie Ihr Suchwort? Cultural identity; Kulturelle Identität; Public relation work; Öffentlichkeitsarbeit; Analogiemodell; Kompetenz; Informationstechnologie; Teaching method; Lehrmethode; Unterrichtsmethode; Education; Competence; Competency; Competency-based education; Unterricht; Kompetenzorientierte Methode; Personalbestand; Kursstrukturplan; Nachrichtenwesen; Interkulturelle Kommunikation; Schülerverhalten; Ausland; Lernaktivität; Soziale Medien; Informationsverbreitung; Kompetenzentwicklung; Qualifikationsentwicklung; Unterrichtserfolg
Abstract	The objective of this study is to develop and evaluate a multicultural competency training model for digital publicists. It is research and development which the researchers have divided the research process into 3 steps. Step 1: Developing a multicultural competency training model for digital publicists. Step 2: Evaluating the suitability of the developed multicultural competency training model for digital publicists. Lastly, step 3: Adapting a multicultural competency training model to developed digital publicists. Furthermore, the study found that the multicultural competence of digital publicists consisted of 4 competencies: 1) Digital Engagement Competency, 2) Dissemination Competency, 3) Facilitation Competency, and 4) Consulting Competency. Moreover, the results of the developed multicultural competency training model adaptation for digital publicists can be divided the assessment into 3 areas including, 1) Knowledge: the sample group has higher scores after training, 2) Skill: the sample group has the overall multicultural digital public relations skills at an excellent level, and 3) Attitude: overall, the sample group has a superb attitude. (As Provided).
Anmerkungen	Canadian Center of Science and Education. 1595 Sixteenth Ave Suite 301, Richmond Hill, Ontario, L4B 3N9 Canada. Tel: 416-642-2606 Ext 206; Fax: 416-642-2608; e-mail: ies@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/ies
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01