Studies on the Translation of Red Culture Publicity from the Perspective of Cross-Cultural Communication

Autor/inn/en	Gui-yan, Wu; Hui-jia, Shen; Yu-tian, Mao; Zi-ji, Yuan; You-zhu, Feng
Titel	Studies on the Translation of Red Culture Publicity from the Perspective of Cross-Cultural Communication
Quelle	In: Education Quarterly Reviews, 5 (2022) 2, S.365-370 (7 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2657-215X
Schlagwörter	Translation; Intercultural Communication; Tourism; Cultural Traits; Asian Culture; Foreign Countries; Advertising; Second Languages; Language Processing; Accuracy; Language Usage; Chinese; Standards; Cultural Differences; Color; Semantics; English (Second Language); Definitions; Sentence Structure; Social Systems; Patriotism; China + Suchen Sie Ihr Suchwort? Interkulturelle Kommunikation; Tourismus; Ausland; Werbung; Second language; Zweitsprache; Sprachverarbeitung; Sprachgebrauch; China; Chinesen; Standard; Kultureller Unterschied; Colour; Farbbezeichnung; Farbe; Semantik; English as second language; English; Second Language; Englisch als Zweitsprache; Begriffsbestimmung; Satzbau; Satzstruktur; Social system; Soziales System; Patriotismus
Abstract	Red Culture is one of the symbols of Chinese national spirit in China. With the enhancement of China's international status, the world gets to know the Red Culture stage by stage. And yet, in the process of Red Culture's foreign publicity, the depth and breadth of cultural diffusion have been affected by different factors. This paper objectively analyzes the current situation of foreign publicity translation about Red Culture and then focuses on the Red tourism industry to explore the characteristics and advantages of foreign-oriented publicity translation under the intercultural communicative perspective. In the end, we are trying to come up with some methods to increase the accuracy of Red Culture publicity translation. (As Provided).
Anmerkungen	Asian Institute of Research. 5th Floor, Kavling 507, Fajar Graha Pena Tower, Jl. Urip Sumohardjo No.20, Makassar, South Sulawesi, 90234, Indonesia. Tel: +62-411-366-2280; Fax: +62-411-366-2101; e-mail: editorial@asianinstituteofresearch.org; Web site: https://www.asianinstituteofresearch.org/eqr
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01