What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research

Autor/inn/en	Bacon, Donald R.; Stewart, Kim A.
Titel	What Works Best: A Systematic Review of Actual Learning in Marketing and Management Education Research
Quelle	In: Journal of Marketing Education, 44 (2022) 1, S.6-24 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Bacon, Donald R.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0273-4753
DOI	10.1177/02734753211003934
Schlagwörter	Marketing; Management Development; Evidence Based Practice; Teaching Methods; Comparative Analysis; Business Administration Education; Journal Articles; Standards; Learning Processes; Instructional Effectiveness; College Faculty; Best Practices + Suchen Sie Ihr Suchwort? Teaching method; Lehrmethode; Unterrichtsmethode; Journal article; Zeitschriftenaufsatz; Standard; Learning process; Lernprozess; Unterrichtserfolg; Fakultät
Abstract	After decades of research in marketing and management education, what do we now know about what educational practices work best for improving actual learning? We answer this question with a qualitative systematic literature review of every contribution published in five marketing and management education journals from inception through May 2020 that provides recommendations for evidence-based best pedagogical practice. Contributions were screened to identify empirical studies that employed measures of actual learning in an appropriate experimental design and reported analyses that met certain statistical standards. Of the 4,160 articles examined, 55 studies met our criteria. Based on the studies' results, we developed a model for understanding the teaching methods that are most effective for achieving actual learning in marketing and management education. We provide evidence-based pedagogical recommendations for faculty and recommendations for additional research in key areas and for increasing the rigor of pedagogical research. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01