Student Mobility in Transnational Higher Education: Study Abroad at International Branch Campuses

Autor/inn/en	Wilkins, Stephen; He, Lan
Titel	Student Mobility in Transnational Higher Education: Study Abroad at International Branch Campuses
Quelle	In: Journal of Studies in International Education, 26 (2022) 1, S.97-115 (19 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Wilkins, Stephen)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1028-3153
DOI	10.1177/1028315320964289
Schlagwörter	Student Mobility; Study Abroad; Multicampus Colleges; Content Analysis; Web Sites; Institutional Characteristics; Universities; Marketing; Decision Making; College Choice; Student Attitudes; Information Sources; International Education; Student Recruitment; College Students + Suchen Sie Ihr Suchwort? Student; Students; Mobility; Schüler; Schülerin; Studentin; Mobilität; Studies abroad; Auslandsstudium; Inhaltsanalyse; Web-Design; University; Universität; Decision-making; Entscheidungsfindung; Studienortwahl; Schülerverhalten; Information source; Informationsquelle; Internationale Erziehung; Collegestudent
Abstract	The purpose of this research is to investigate the extent to which universities actively encourage students to participate in study abroad at an international branch campus (IBC) owned by the university. We suggest that the quality of information on study abroad provided by an institution in its website may be a good indicator of the institution's ambition (or not) to have students moving from the home university to a branch campus for study abroad. The selected institution websites were subjected to mixed-method data analysis, which included a content analysis procedure. It was found that some universities appear motivated to achieve IBC-based study abroad and demonstrate the required marketing communication competencies required, while other institutions possibly lack motivation and/or marketing competency. To effectively promote IBC-based study abroad, we advise universities to address the student decision-making process, as suggested by the hierarchy of effects model. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01