Evidence of the Impact of a National Anti-Tobacco Prevention Campaign across Demographic Subgroups

Autor/inn/en	Vallone, Donna M.; Perks, Siobhan N.; Pitzer, Lindsay; Liu, Michael; Kreslake, Jennifer M.; Rath, Jessica M.; Hair, Elizabeth C.
Titel	Evidence of the Impact of a National Anti-Tobacco Prevention Campaign across Demographic Subgroups
Quelle	In: Health Education Research, 36 (2021) 4, S.412-421 (10 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Perks, Siobhan N.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0268-1153
DOI	10.1093/her/cyab025
Schlagwörter	Prevention; Smoking; Public Health; Health Behavior; Intention; Adolescents; Young Adults; Intervention; Mass Media Effects; Publicity; National Surveys; Correlation; Demography + Suchen Sie Ihr Suchwort? Prävention; Vorbeugung; Rauchen; Gesundheitswesen; Health behaviour; Gesundheitsverhalten; Adolescent; Adolescence; Adoleszenz; Jugend; Jugendalter; Jugendlicher; Young adult; Junger Erwachsener; Korrelation; Demografie
Abstract	Mass media campaigns are an effective population-level intervention for preventing tobacco use. However, little evidence exists for whether these campaigns similarly influence demographic subgroups. This study examined the effects of the truth® campaign to reduce tobacco use among demographic subgroups. We used data from a national, continuous, cross-sectional tracking survey of 15-24-year-olds (n = 32,331). We used a measure of weekly aggregated campaign exposure to assess whether cigarette smoking intentions and current cigarette use varied by race/ethnicity, financial situation and population density subgroups, controlling for factors known to be associated with tobacco use. Examining estimates across subgroup categories in light of the overall model estimates revealed that the effects of week-level campaign exposure on cigarette smoking intentions and current cigarette use were similar across subgroups. Wald tests of equality across estimates in each subgroup suggested that the estimates did not differ from one another in any given instance. The truth campaign does not differ significantly in its capacity to prompt declines in tobacco use across a broad spectrum of US youth and young adults. Mass media tobacco prevention campaigns can be an effective and critical component of a comprehensive tobacco control program, particularly with respect to reducing tobacco-related disparities among demographic subgroups. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01