Future Thinking Continuity of Learning in Marketing: A Student Perspective on Crisis Management in Higher Education

Autor/inn/en	Rayburn, Steven W.; Anderson, Sidney; Sierra, Jeremy J.
Titel	Future Thinking Continuity of Learning in Marketing: A Student Perspective on Crisis Management in Higher Education
Quelle	In: Marketing Education Review, 31 (2021) 3, S.241-255 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Rayburn, Steven W.) ORCID (Anderson, Sidney) ORCID (Sierra, Jeremy J.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2020.1837633
Schlagwörter	Marketing; Student Attitudes; Crisis Management; College Faculty; Undergraduate Students; Business Administration Education; COVID-19; Pandemics; Educational Change; Universities; Educational Strategies; Teaching Methods; Futures (of Society); Teacher Effectiveness; Faculty Evaluation; Preferences; Distance Education; Educational Experience; Online Courses; Teacher Student Relationship; Barriers; Academic Achievement + Suchen Sie Ihr Suchwort? Schülerverhalten; Krisenmanagement; Fakultät; Bildungsreform; University; Universität; Lehrstrategie; Teaching method; Lehrmethode; Unterrichtsmethode; Future; Society; Zukunft; Effectiveness of teaching; Instructional effectiveness; Lehrerleistung; Unterrichtserfolg; Distance study; Distance learning; Fernunterricht; Bildungserfahrung; Online course; Online-Kurs; Teacher student relationships; Lehrer-Schüler-Beziehung; Schulleistung
Abstract	To boost understanding of how universities can develop strategies to ensure continuity of learning in anticipation of future crises, this research asked business students to reflect on their university's response to the COVID-19 pandemic and to discuss their preferred future of higher education in times of crisis. First, students were asked what their university and professors did well and what they did poorly as the COVID-19 pandemic unfolded. Second, participants were asked to discuss factors that facilitated and hindered personal learning success during the crisis. Finally, students were given the opportunity to share their opinions on the preferred mode in which universities should operate during times of crisis. Data were analyzed to illuminate a path marketing academicians can follow to maintain learning continuity in the face of crises, one which prioritizes shared responsibility among universities, faculty, and students. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01