Literaturnachweis - Detailanzeige
| Autor/in | Whaley, George L. |
|---|---|
| Titel | Pedagogical Note |
| Quelle | In: Journal of Advertising Education, 25 (2021) 2, S.131-145 (15 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1098-0482 |
| DOI | 10.1177/10980482211046311 |
| Schlagwörter | Stellungnahme; Teaching Methods; Advertising; Case Method (Teaching Technique); Trend Analysis; Educational Trends; Editing; Periodicals; Business Administration |
| Abstract | While preparing to write this article, the author decided to review published teaching cases over the last 10 years concerning advertising and related fields in case journals. He became curious about trends in advertising teaching cases and decided to survey overall trends in teaching cases related to advertising cases. He reached out to 40 editors, former editors, and members of journal editorial boards for case and discipline-based business journals to ascertain their views on the importance of teaching cases over the last decade and any discernable trends. 20 editors, former editors, and members of editorial boards for case and discipline-based business journals responded to his survey. In this article, the author discusses the top five trends of teaching cases and offers general comments about the other teaching case trends. (ERIC). |
| Anmerkungen | SAGE Publications. 2455 Teller Road, Thousand Oaks, CA 91320. Tel: 800-818-7243; Tel: 805-499-9774; Fax: 800-583-2665; e-mail: journals@sagepub.com; Web site: http://sagepub.com |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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