The Potential of Eye Tracking for Visual Literacy Research

Autor/in	Brumberger, Eva
Titel	The Potential of Eye Tracking for Visual Literacy Research
Quelle	In: Journal of Visual Literacy, 40 (2021) 1, S.34-50 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Brumberger, Eva)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1051-144X
DOI	10.1080/1051144X.2021.1902040
Schlagwörter	Eye Movements; Visual Literacy; Research; Data; Visual Aids; Research Methodology + Suchen Sie Ihr Suchwort? Augenbewegung; Literacy; Visualization; Visualisation; Schreib- und Lesekompetenz; Visualisierung; Forschung; Daten; Anschauungsmaterial; Research method; Forschungsmethode
Abstract	The multitude of disciplines, perspectives, and practices that inform the study of visual literacy is incredibly valuable, but at the same time it means our research lacks a shared set of methodologies and methods. Unfamiliar research approaches may lead to mistrust of research findings and, even more problematic, to missed opportunities for knowledge development, opportunities that are vital to progress in the field. Eye tracking is one such method that is likely to be outside the traditional disciplinary approaches of most visual literacy scholars, yet it has the potential to be productive for many of the types of questions that the field seeks to answer. Following an introduction to eye-tracking methods, terminology, and data types, the article provides an overview of past eye-tracking research that can inform visual literacy studies. The article then turns to a discussion of visual literacy research that could potentially be addressed by eye-tracking methods. (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01