Best Practices in Climate Change Communication as Applied to an Informal Education Documentary about Alaska

Autor/inn/en	Banchero, Paola; Rector, Travis A.; VanBallenberghe, Jonathan
Titel	Best Practices in Climate Change Communication as Applied to an Informal Education Documentary about Alaska
Quelle	In: Journal of Geoscience Education, 69 (2021) 2, S.138-149 (12 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Banchero, Paola) ORCID (Rector, Travis A.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1089-9995
DOI	10.1080/10899995.2020.1768003
Schlagwörter	Best Practices; Climate; Communication Strategies; Informal Education; Science Education; Water Quality; Animal Husbandry; Local Issues; Documentaries; Instructional Films; Film Production; Persuasive Discourse; Consciousness Raising; Attitude Change; Undergraduate Students; Energy Conservation; Oceanography; Foreign Countries; Alaska (Anchorage); Arizona (Tucson); Canada + Suchen Sie Ihr Suchwort? Klima; Kommunikationsstrategie; Informelle Bildung; Nichtformale Bildung; Naturwissenschaftliche Bildung; Wasserqualität; Tierhaltung; Documentary film; Documentary films; Dokumentarfilm; Lehrfilm; Filmproduktion; Persuasion; Persuasive Kommunikation; Bewusstseinsbildung; Attitudinal change; Einstellungsänderung; Energieerhaltung; Energiespeicherung; Ozeanografie; Ausland; Kanada
Abstract	The public's understanding of climate change has been plagued by poor communication, misinformation, and disinformation. Fortunately, there is a growing body of research on effective climate change communication strategies. A popular element of science communication is documentary film. Educational films produced for museums, planetariums, and other informal science education settings are especially important because they reach a more receptive audience. In making "A Place Like No Other," a fulldome documentary about climate change in Alaska, we employed best practices about climate change communication derived from the literature. Here we argue that producers of educational documentary film about climate change need to incorporate best practices established specifically for climate change to make their message more persuasive. Because of its highly politicized and controversial nature, climate change needs to be treated differently from other science topics. In this paper we review the scholarship on documentary film and its efficacy in causing attitudinal change. Existing research about educational film on climate change is limited but nonetheless shows that many fail to achieve their goal of motivating viewers. We identify strategies, such as employing incremental persuasion and connecting on values, that informed our filmmaking practice. To assess the efficacy of elements of our film, a ten-minute section that discusses ocean acidification was shown to a sample of undergraduates at the University of Alaska Anchorage. Pre- and post-surveys showed positive changes in awareness and attitudes. These results suggest that when these strategies are used, documentary films in an informal science education setting can create significant gains in educational and attitudinal goals. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01