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Autor/inn/enStrachan, Rebecca; Dele-Ajayi, Opeyemi; Stonehouse, Jane; Logan, Steve; Poolan, Tim; Blakelock, Linda; Bell, Richard
TitelLets Diversify by Changing Culture and Challenging Stereotypes: A Case Study from Professional Construction Higher Education Programmes
QuelleIn: Higher Education Pedagogies, 5 (2020) 1, S.327-339 (13 Seiten)Infoseite zur Zeitschrift
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ZusatzinformationORCID (Strachan, Rebecca)
Spracheenglisch
Dokumenttypgedruckt; online; Zeitschriftenaufsatz
ISSN2375-2696
DOI10.1080/23752696.2020.1847159
SchlagwörterForeign Countries; Construction Industry; Career Choice; Higher Education; Student Recruitment; Program Effectiveness; Gender Differences; Sex Stereotypes; Equal Opportunities (Jobs); Public Opinion; Knowledge Level; Marketing; Student Attitudes; Employer Attitudes; Social Influences; Cultural Influences; United Kingdom (England)
AbstractThe UK construction sector is not diverse and is reputed to be dangerous, dirty, physically demanding and non-professional. Young people often regard construction jobs as a last resort. Yet there is a growing skills shortage that needs to attract greater diversity of applicants. The aim of the BRIDGE (Building Routes Into Degrees with Greater Equality) project was to improve the number and diversity of entrants to professional construction higher education programmes. An in-depth assessment of the current situation informed a theory of change, and identified seven interrelated themes to tackle this. This case study is focused on the recruitment theme. Using action research, imagery/wording used in student recruitment was updated and staff undertook equality, diversity and inclusion training. The findings demonstrate the positive effective of these interventions. For example, on one target programme, the percentage of female students increased from 8% in 2016 to 23% in 2017. (As Provided).
AnmerkungenRoutledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst vonERIC (Education Resources Information Center), Washington, DC
Update2024/1/01
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