Literaturnachweis - Detailanzeige
| Autor/inn/en | Lo Presti, Letizia; Marino, Vittoria |
|---|---|
| Titel | Is Online Public Engagement a New Challenge in the University Communication Plan? A Managerial Perspective |
| Quelle | In: Studies in Higher Education, 45 (2020) 7, S.1380-1397 (18 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Zusatzinformation | ORCID (Lo Presti, Letizia) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0307-5079 |
| DOI | 10.1080/03075079.2019.1619680 |
| Schlagwörter | Marketing; Web Sites; Colleges; Best Practices; School Community Relationship; Role of Education; Higher Education; College Role; Access to Information; College Faculty; College Students; Student Participation; Teacher Participation; Research |
| Abstract | This paper proposes to explore the marketing communications that university websites use for promoting their public engagement (PE). The aim is to propose best practices that could guide universities towards community-orientated strategies advancing, in this way, the university PE agenda. This research explores this construct by means of a website content analysis on a sample of 50 American universities and elaborates a PE index with which to evaluate university PE. Moreover, the paper individuates the best practices from 10 universities that demonstrate a high PE index for each approach of university PE online individuated in the literature. The evaluation of engagement activities can provide units and departments with valuable suggestions for improving the stakeholder engagement. Moreover, the universities can provide self-evaluation of their level of PE addressing their resources and competencies to fill their gaps. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2024/1/01 |
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