The Perceived Influence of Social Media on High School Band Students' Decision to Participate in a College Marching Band

Autor/in	Cumberledge, Jason P.
Titel	The Perceived Influence of Social Media on High School Band Students' Decision to Participate in a College Marching Band
Quelle	In: Update: Applications of Research in Music Education, 38 (2020) 3, S.38-47 (10 Seiten) PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Cumberledge, Jason P.)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	8755-1233
DOI	10.1177/8755123320905340
Schlagwörter	High School Students; Social Media; Musical Instruments; Music Activities; Influences; Higher Education; Recruitment; Interpersonal Communication; Student Attitudes + Suchen Sie Ihr Suchwort? High school; High schools; Student; Students; Oberschule; Schüler; Schülerin; Studentin; Soziale Medien; Musikinstrument; Musikalische Aktion; Influence; Einfluss; Einflussfaktor; Hochschulbildung; Hochschulsystem; Hochschulwesen; Recruiting; Rekrutierung; Interpersonale Kommunikation; Schülerverhalten
Abstract	The purpose of this study was to investigate the perceived influence of social media on high school band students' future decision to participate in a college marching band. Participants (N = 158) were high school band students. Results indicated that social media could be influential in high school band students' decision to participate in a college marching band, as high social media usage rates were reported. Results also indicated that personal communication, such as face-to-face conversations with family and friends and direct email contact from band directors, strongly influenced their decision to join a college marching band. These results suggest that recruitment strategies containing direct modes of communication resonate with prospective college students. Suggestions for future research are provided, as social media technology is quickly evolving and investigations are needed to guide and inform the recruitment practices of college marching band programs. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2024/1/01