Leveraging Social Media in Higher Education: A Case of Universities in Uganda

Autor/inn/en	Mirembe, Drake Patrick; Lubega, Jude T.; Kibukamusoke, Martha
Titel	Leveraging Social Media in Higher Education: A Case of Universities in Uganda
Quelle	In: European Journal of Open, Distance and E-Learning, 22 (2019) 1, S.70-84 (15 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1027-5207
Schlagwörter	Social Media; Foreign Countries; Higher Education; Educational Technology; Technology Uses in Education; College Students; College Faculty; Technology Integration; Telecommunications; Handheld Devices; Teacher Student Relationship; Gender Differences; Age Differences; Research; Group Discussion; Uganda + Suchen Sie Ihr Suchwort? Soziale Medien; Ausland; Hochschulbildung; Hochschulsystem; Hochschulwesen; Unterrichtsmedien; Technology enhanced learning; Technology aided learning; Technologieunterstütztes Lernen; Collegestudent; Fakultät; Telekommunikationstechnik; Teacher student relationships; Lehrer-Schüler-Beziehung; Geschlechterkonflikt; Age; Difference; Age difference; Altersunterschied; Forschung; Gruppendiskussion
Abstract	Social media platforms have transformed the way we live and work. These platforms have opened up new opportunities for service provisioning and business models. Therefore, this paper presents findings of how leading Ugandan Universities are integrating social media in the teaching and learning processes. The researchers adopted a multi-methodology research approach which involved; collecting, analysing and integrating quantitative (surveys) and qualitative (focus group discussions and interviews) research methods. A total of 300 respondents were targeted (students and lecturers) of which 250 responded (196 male and 54 female). The respondents from Makerere University, Uganda technology and Management University (UTAMU) and Makerere University Business School. The results of the study indicated that majority (94.8%) of the respondents use WhatsApp, 86.5% Facebook, 82.1% YouTube, 53.8% Twitter, 39.8% Instagram and 9.2% snapchat. It was observed that 225 about 91.1% of student's use social media for learning purposes. A total of 238 respondents use smartphones to access social media. While majority of students on social media platforms use these platforms for learning purposes, majority of lecturers (37.6%) never engage students on social media. Therefore, there is a mismatch on social media usage between students and lectures and this calls for the development of social media policies at universities to promote and guide the integration of these platforms in the teaching and learning processes. (As Provided).
Anmerkungen	European Distance and E-Learning Network. Available from: EDEN Secretariat, c/o Budapest University of Technology and Economics, Egry Jozsef u 1, H-1111, Hungary. Tel: +36-1-463-1628; Fax: +36-1-463-1858; e-mail: secretariat@eurodl.org; Web site: http://www.eurodl.org/
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01