Literaturnachweis - Detailanzeige
Autor/in | Koponen, Jonna |
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Titel | The Flipped Classroom Approach for Teaching Cross-Cultural Communication to Millennials |
Quelle | In: Journal of Teaching in International Business, 30 (2019) 2, S.102-124 (23 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0897-5930 |
DOI | 10.1080/08975930.2019.1663776 |
Schlagwörter | Intercultural Communication; Teaching Methods; Video Technology; Learning Experience; Student Centered Learning; International Trade; Business Administration Education; Management Development; Sales Occupations; Teacher Student Relationship; Graduate Students; Blended Learning; Masters Programs; Case Studies; Student Attitudes; Business Communication; Outcomes of Education Interkulturelle Kommunikation; Teaching method; Lehrmethode; Unterrichtsmethode; Lernerfahrung; Group work; Student-entered learning; Student-centred learning; Student centred learning; Schülerorientierter Unterricht; Schülerzentrierter Unterricht; Gruppenarbeit; Trade; International relations; Handel; Internationale Beziehungen; Teacher student relationships; Lehrer-Schüler-Beziehung; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Magister course; Magisterstudiengang; Case study; Fallstudie; Case Study; Schülerverhalten; Unternehmenskommunikation; Lernleistung; Schulerfolg |
Abstract | A general direction in higher education has been to move away from lecture-based instruction toward more active and student-centered learning. Even though much research has been done regarding digitalization in instructional contexts, there is not much research on applying a flipped classroom (FC) approach to teaching cross-cultural communication in the international business field. Therefore, this study applies an FC pedagogical approach and the principles of sales communication education (SCE) to teaching cross-cultural communication to millennial international business and sales management students. Data regarding student satisfaction, students' perceptions of elements of an FC course, as well as learning outcomes and meaningful learning experiences were collected using a mixed methods approach. The results show that overall student satisfaction with the FC course was very high. The millennials found the FC course to be a highly enjoyable way of learning cross-cultural communication. They particularly valued the pre-learning materials (video lectures), interactive in-class meetings and the teacher's supportive actions. The learning outcomes included cognitive, behavioral and affective learning. Meaningful learning experiences included interviewing a CEO or international seller and engaging in practical negotiation exercises. Pedagogical improvements, theoretical implications and directions for future research are discussed. (As Provided). |
Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |