Literaturnachweis - Detailanzeige
| Autor/in | Lewin-Jones, Jenny |
|---|---|
| Titel | Discourses of 'Internationalisation': A Multimodal Critical Discourse Analysis of University Marketing Webpages |
| Quelle | In: Research in Post-Compulsory Education, 24 (2019) 2-3, S.208-230 (23 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Zusatzinformation | ORCID (Lewin-Jones, Jenny) |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1359 6748 |
| DOI | 10.1080/13596748.2019.1596418 |
| Schlagwörter | Discourse Analysis; Marketing; Universities; Web Sites; International Education; Information Sources; Student Recruitment; Neoliberalism; Social Influences; Models; Foreign Students; Institutional Characteristics; Language Usage |
| Abstract | This paper reports on an investigation of a Higher Education institution's webpages for prospective students. The study is used to illuminate how different conceptions of internationalisation are, or are not, represented to home and international students in university marketing. Multimodal Critical Discourse Analysis (CDA) is used to investigate the webpages' discursive strategies through detailed analysis of linguistic features and images. The research explores how discourses frame or sideline conceptions of internationalisation, and it shows that in this case the dominant discourse of internationalisation is a narrow and exclusionary one. The paper concludes that in the webpages of this non-elite university a broader version of internationalisation is being marginalised in a neoliberal climate perhaps because it cannot be quantified, does not fit the individual consumer model, and so is squeezed out under the pressures of other discourses. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
