Literaturnachweis - Detailanzeige
Autor/inn/en | Jung, Yuha; Lee, Min-Young |
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Titel | Exploring Departmental-Level Fundraising: Relationship-Based Factors Affecting Giving Intention in Arts Higher Education |
Quelle | In: International Journal of Higher Education, 8 (2019) 3, S.235-246 (12 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1927-6044 |
Schlagwörter | Departments; Fund Raising; Intention; Art Education; College Students; Alumni; Student School Relationship; Predictor Variables; Stakeholders; Administrator Education; Public Colleges; Interpersonal Relationship; College Administration; Donors; School Support; Sense of Community; Participant Satisfaction; Attitudes; Participation; Sustainability Department; Abteilung; Fundraising; Spendensammlung; Arts; Education; Art in Education; Kunst; Bildung; Erziehung; Collegestudent; Schüler-Lehrer-Beziehung; Prädiktor; Interpersonal relation; Interpersonal relations; Interpersonelle Beziehung; Zwischenmenschliche Beziehung; College administrators; Hochschulverwaltung; Schulförderverein; Attitude; Einstellung; Verhalten; Teilnahme; Nachhaltigkeit |
Abstract | Fundraising for higher education institutions is becoming more important as there is increasingly limited government funding for public education. With shrinking funding, university programs and departments may be expected to raise more income on their own. This study hypothesizes that higher levels of stakeholders' (students and alumni) "knowledge," "awareness," "involvement," "satisfaction," and "relationship" with the department and its fundraising efforts are positively associated with "fundraising success" measured in "intention to give" and "likelihood to recommend others to give." By using mixed methods research design and relationship fundraising as a theoretical framework, the study found that satisfaction and relationship are the most significant variables positively affecting giving intention. The qualitative results can explain why these variables matter to stakeholders' intentions to give. Using a case study approach of examining one university's arts administration department fundraising practice and its relationship to stakeholders, this research initiates academic and practical discussion on effective fundraising for higher education units. (As Provided). |
Anmerkungen | Sciedu Press. 1120 Finch Avenue West Suite 701-309, Toronto Ontario, Canada M3J 3H7. Tel: 416-479-0028; Fax: 416-642-8548; e-mail: ijhe@scieduca; Web site: http://www.sciedupress.com/ijhe |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |