Literaturnachweis - Detailanzeige
| Autor/inn/en | Lee, Jason W.; Wallace-McRee, Laci |
|---|---|
| Titel | Brand-Building Pedagogy: Professional Self-Branding for Career Advancement in Kinesiology |
| Quelle | In: International Journal of Kinesiology in Higher Education, 2 (2018) 2, S.42-53 (12 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2471-1616 |
| DOI | 10.1080/24711616.2017.1391029 |
| Schlagwörter | Marketing; Career Development; Technology Uses in Education; College Instruction; Student Projects; Resumes (Personal); Graduate Students; Philosophy; Athletics; Human Body |
| Abstract | Teaching a student how to get a job is just as important as teaching them how to do that job. This article identifies practical resources geared towards building self-awareness regarding students' personal brands, including identifying strengths, as well as areas for improvement for career advancement. A personal brand includes skills and experiences on a resume, a professional photograph, a professional philosophy, communication abilities, and behavior/personality attributes. Sample projects from two different universities--(a) "Brand Me" and (b) "Brand You"--are provided to exhibit how personal branding can be exemplified in pedagogical forms that are advantageous for both learners and educators. The outlined projects can be implemented in various related academic fields of study (i.e., physical education, health promotion, coaching education). This work addresses pedagogical goals and instructional outcomes of communication strategies, self-marketing skills, critical thinking and reflection, and technological implementation for sport management and kinesiology students. Such goals are accomplished through the examination of representative self-marketing tools (e.g., infographic resumes, virtual presentations, branded websites) and signifying the application of such tools, including addressing nuisances pertaining to how such methods can be integrated into sport management and kinesiology pedagogy. (As Provided). |
| Anmerkungen | Taylor & Francis. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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