The Recruitment Agent in Internationalized Higher Education: Commercial Broker and Cultural Mediator

Autor/inn/en	Robinson-Pant, Anna; Magyar, Anna
Titel	The Recruitment Agent in Internationalized Higher Education: Commercial Broker and Cultural Mediator
Quelle	In: Journal of Studies in International Education, 22 (2018) 3, S.225-241 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1028-3153
DOI	10.1177/1028315318762485
Schlagwörter	International Education; Higher Education; Student Recruitment; Decision Making; Marketing; Foreign Students; Educational Experience; Foreign Countries; Universities; College Choice; Student Mobility; Ethnography; Educational Policy; Commercialization; Graduate Students; Undergraduate Students; Mentors; Cultural Awareness; Action Research; Observation; Interviews; United Kingdom + Suchen Sie Ihr Suchwort? Internationale Erziehung; Hochschulbildung; Hochschulsystem; Hochschulwesen; Decision-making; Entscheidungsfindung; Bildungserfahrung; Ausland; University; Universität; Studienortwahl; Student; Students; Mobility; Schüler; Schülerin; Studentin; Mobilität; Ethnografie; Politics of education; Bildungspolitik; Graduate Study; Aufbaustudium; Graduiertenstudium; Hauptstudium; Cultural identity; Kulturelle Identität; Projektforschung; Beobachtung; Interviewing; Interviewtechnik; Großbritannien
Abstract	The internationalization and marketization of higher education has resulted in U.K. universities' increasing reliance on recruitment agents to boost international student numbers. This places agents and agencies in a position of considerable influence with regard to the educational choices that students make. These institutional and individual relationships have been investigated from a marketing perspective, contributing knowledge about the influence of recruitment agents on student decision making. However, this approach has limitations with regard to understanding the impact of agents on an international student's subsequent experience in U.K. higher education. The article suggests that theoretical work on mobility, migration, and ethnographies of communication, including the geopolitics of text production, can provide useful lenses for analyzing how agents help international students navigate the journey into and through U.K. higher education. The notion of "cultural mediator" is introduced to analyze the role played by agents alongside that of commercial broker. We argue that future research, shaped by these alternative theoretical perspectives, may help to bridge the apparent gap in understanding between those working in international offices and those involved in teaching in an internationalized university. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01