The Development of Media Activities by Undergraduate Students in Order to Promote Agricultural Tourism Community Enterprise According to the Principles of Social Service Learning and Community-Based Leaning

Autor/inn/en	Thamwipat, Kuntida; Princhankol, Pornpapatsorn; Yampinij, Sakesun; Meejaleurn, Sopon
Titel	The Development of Media Activities by Undergraduate Students in Order to Promote Agricultural Tourism Community Enterprise According to the Principles of Social Service Learning and Community-Based Leaning
Quelle	In: International Education Studies, 11 (2018) 5, S.38-45 (8 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1913-9020
Schlagwörter	Undergraduate Students; Community Education; Agriculture; Tourism; Foreign Countries; Community Programs; Social Media; Service Learning; Thailand (Bangkok) + Suchen Sie Ihr Suchwort? ; Gemeinschaftserziehung; Nachbarschaftserziehung; Landwirtschaft; Tourismus; Ausland; Soziale Medien; Service-Learning
Abstract	This research was aimed to develop media activities by undergraduate students to promote agricultural tourism community enterprise according to the principles of social service learning and community-based learning, 2) to evaluate the quality of such media activities, 3) to measure the income of the community after the development of media activities, and 4) to evaluate the satisfaction and the learning achievements of the sampling group. This research was conducted in the second semester of the academic year 2016. There were 5 important phases as in 1) Survey on the concepts and the community's demands, 2) Development of media activities according to ADDIE Model, 3) Evaluation of the quality by 9 experts and the results showed that the contents were of good quality (x-bar = 4.33, SD = 0.63) and that the presentation was of good quality (x-bar = 4.48, SD = 0.54), 4) Measurement of the income of 34 persons in the community and it showed an average income of 6000 to 12000 Baht, or 15% increase, and the satisfaction of the local shops was at the highest level (x-bar = 4.66, SD = 0.54), and 5) Evaluation of the satisfaction and the learning achievements of 79 undergraduate students showed that the students expressed the highest level of satisfaction (x-bar = 4.70, SD = 0.26). After Action Review (AAR) showed that the learning achievements were good because students gained practical knowledge and used their experience in every step of their activities. (As Provided).
Anmerkungen	Canadian Center of Science and Education. 1120 Finch Avenue West Suite 701-309, Toronto, ON M3J 3H7, Canada. Tel: 416-642-2606 Ext 206; Fax: 416-642-2608; e-mail: ies@ccsenet.org; Web site: http://www.ccsenet.org/journal/index.php/es
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01