An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives

Autor/inn/en	Vinuales, Gema; Harris, Judy
Titel	An Experiential Social Media Project: Comparing Client-Sponsored and Non-Client-Sponsored Alternatives
Quelle	In: Marketing Education Review, 27 (2017) 3, S.161-171 (11 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Zusatzinformation	ORCID (Vinuales, Gema) ORCID (Harris, Judy)
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2017.1323552
Schlagwörter	Experiential Learning; Social Media; Student Projects; Fund Raising; Nonprofit Organizations; Comparative Analysis; Program Implementation; Teaching Methods; Instructional Effectiveness; Outcomes of Education; Marketing; Teamwork; Careers; Self Esteem; College Students; Business Administration Education; Majors (Students); Student Attitudes; Rating Scales; School Business Relationship + Suchen Sie Ihr Suchwort? Experiental learning; Erfahrungsorientiertes Lernen; Soziale Medien; Schulprojekt; Fundraising; Spendensammlung; Nonprofit-Organisation; Teaching method; Lehrmethode; Unterrichtsmethode; Unterrichtserfolg; Lernleistung; Schulerfolg; Career; Karriere; Self-esteem; Selbstaufmerksamkeit; Collegestudent; Schülerverhalten; Rating-Skala
Abstract	Students implemented social media campaigns to raise awareness and funds for nonprofit organizations. Teams in one section of the course worked on a designated client-sponsored project (CSP), while teams in another section chose their own nonprofit organizations. Although both the CSPs and non-CSPs were evaluated favorably, students who worked on the CSP reported greater learning and greater career confidence compared to students who worked on the self-selected projects. Suggestions for implementing the project in both CSP and non-CSP formats are provided. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01