Building Brand Love and Gaining the Advocacy You Crave by Communicating Your Library's Value

Autor/in	Albert, Amanda B.
Titel	Building Brand Love and Gaining the Advocacy You Crave by Communicating Your Library's Value
Quelle	In: Journal of Library & Information Services In Distance Learning, 11 (2017) 1-2, S.237-250 (14 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1533-290X
DOI	10.1080/1533290X.2016.1193413
Schlagwörter	Advocacy; Library Role; Academic Libraries; Institutional Advancement; Public Relations; Value Judgment; Needs Assessment; College Faculty; Distance Education; Online Courses; Library Research; Use Studies; Library Services; Library Materials; Surveys; Georgia + Suchen Sie Ihr Suchwort? Sozialanwaltschaft; College; Colleges; University; Universities; Libary; Libraries; Hochschule; Fachhochschule; Universität; Bibliothek; Hochschulbibliothek; nicht übertragen; Public relation work; Öffentlichkeitsarbeit; Werturteil; Bedarfsermittlung; Fakultät; Distance study; Distance learning; Fernunterricht; Online course; Online-Kurs; Benutzerschulung; Bibliotheksarbeit; Survey; Umfrage; Befragung
Abstract	Five years ago the Association of College and Research Libraries published "The Value of Academic Libraries" report, spurring academic libraries to action concerning assessment. Communicating library value is especially important when reaching distance learning populations outside the walls of the library. By employing marketing and branding strategies combined with the library's inherent characteristic of compassionate service, the library can use its powers for good to communicate value and gain advocacy for the library. This article discusses one distance learning librarian's experience building campus partnerships by assessing library services, and using assessment to build advocacy for the library within the institutional distance learning community. (As Provided).
Anmerkungen	Routledge. Available from: Taylor & Francis, Ltd. 530 Walnut Street Suite 850, Philadelphia, PA 19106. Tel: 800-354-1420; Tel: 215-625-8900; Fax: 215-207-0050; Web site: http://www.tandf.co.uk/journals
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01