Literaturnachweis - Detailanzeige
Autor/in | Johnes, Geraint |
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Titel | Tweet Sensations: Investigating the Potential Use of Sentiment Analysis in Higher Education in the UK |
Quelle | In: Higher Education Review, 45 (2013) 2, S.61-76 (16 Seiten)
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 0018-1609 |
Schlagwörter | Higher Education; Foreign Countries; Universities; Social Media; Social Networks; Qualitative Research; Stakeholders; United Kingdom |
Abstract | Online social networking sites offer a rich data set which can be used by organisations to enhance their understanding of how stakeholders form their opinions about the organisation's offerings. Using data about British universities collected from twitter, this paper reports the results obtained by conducting a sentiment analysis, and suggests ways in which universities could benefit from such analyses. (As Provided). |
Anmerkungen | Tyrrell Burgess Associates. 34 Sandilands, Croydon, CRO 5DB, UK. Tel: +44-2086-561770; e-mail: subscriptions@highereducationreview.com; Web site: http://www.highereducationreview.com |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2020/1/01 |