Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes

Autor/inn/en	McDonald, Robert E.; Derby, Joseph M.
Titel	Active Learning to Improve Presentation Skills: The Use of Pecha Kucha in Undergraduate Sales Management Classes
Quelle	In: Marketing Education Review, 25 (2015) 1, S.21-25 (5 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2015.999593
Schlagwörter	Undergraduate Students; Sales Occupations; Business Administration Education; Active Learning; Public Speaking; Visual Aids; Skill Development; Teaching Methods; Instructional Effectiveness; Observation; Student Surveys; Reflection; Student Evaluation; Assignments; Statistical Analysis; Qualitative Research + Suchen Sie Ihr Suchwort? Aktives Lernen; Vortrag; Anschauungsmaterial; Kompetenzentwicklung; Qualifikationsentwicklung; Teaching method; Lehrmethode; Unterrichtsmethode; Unterrichtserfolg; Beobachtung; Schülerbefragung; Schulnote; Studentische Bewertung; Assignment; Auftrag; Zuweisung; Statistische Analyse; Qualitative Forschung
Abstract	Recruiters seek candidates with certain business skills that are not developed in the typical lecture-based classroom. Instead, active-learning techniques have been shown to be effective in honing these skills. One skill that is particularly important in sales careers is the ability to make a powerful and effective presentation. To help students develop strong presentation skills, two sections of an undergraduate sales management course included an exercise in which students make a presentation using a Pecha Kucha format. Active-learning exercises like this promote both thinking and doing, and improve student engagement. The expectation is that the exercise will not only improve presentation skills, but also content knowledge. The effectiveness of the format is assessed through instructor observation, pre- and postpresentation student surveys, student reflection papers, and examination. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01