A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics

Autor/in	Atwong, Catherine T.
Titel	A Social Media Practicum: An Action-Learning Approach to Social Media Marketing and Analytics
Quelle	In: Marketing Education Review, 25 (2015) 1, S.27-31 (5 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1052-8008
DOI	10.1080/10528008.2015.999578
Schlagwörter	Social Media; Practicums; Newspapers; Marketing; Teaching Methods; Internet; Experiential Learning; Course Descriptions; Skill Development; Reflection; Statistical Analysis; Teamwork; Educational Benefits; College Students; California + Suchen Sie Ihr Suchwort? Soziale Medien; Practicum; Praktikum; Praktika; Newspaper; Zeitung; Teaching method; Lehrmethode; Unterrichtsmethode; Experiental learning; Erfahrungsorientiertes Lernen; Kursstrukturplan; Kompetenzentwicklung; Qualifikationsentwicklung; Statistische Analyse; Bildungsertrag; Collegestudent; Kalifornien
Abstract	To prepare students for the rapidly evolving field of digital marketing, which requires more and more technical skills every year, a social media practicum creates a learning environment in which students can apply marketing principles and become ready for collaborative work in social media marketing and analytics. Using student newspapers as examples, the practicum adopts an action-learning approach to enhance student knowledge and skills in social media. This paper describes the structure, process, and tools that support this practical experience in a marketing course. The extent to which the practicum helps in preparing students is assessed and reported. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01