Promoting Societal-Oriented Communication and Decision Making Skills by Learning about Advertising in Science Education

Autor/inn/en	Belova, Nadja; Eilks, Ingo
Titel	Promoting Societal-Oriented Communication and Decision Making Skills by Learning about Advertising in Science Education
Quelle	In: Center for Educational Policy Studies Journal, 4 (2014) 1, S.31-49 (19 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1855-9719
Schlagwörter	Science Education; Advertising; Communication Skills; Decision Making Skills; Science and Society; Consumer Education; Critical Literacy; Media Literacy; Foreign Countries; Program Implementation; Scientific Literacy; Student Centered Learning; Germany + Suchen Sie Ihr Suchwort? Naturwissenschaftliche Bildung; Werbung; Kommunikationsstil; Konsumerziehung; Kritisches Lesen; Media skills; Medie competence; Medienkompetenz; Ausland; Group work; Student-entered learning; Student-centred learning; Student centred learning; Schülerorientierter Unterricht; Schülerzentrierter Unterricht; Gruppenarbeit; Deutschland
Abstract	In our everyday lives we are surrounded by advertising in its various forms. Thus in the school context it is not surprising that the issue of advertising is addressed by different subjects, with the main foci being advertising-specific language, images and illustrations, use of stereotypes, strategies of persuasion, etc. But advertising also contains factual information, being explicit or implicit, to make a campaign more credible and underline the effectiveness of a certain product. Dealing with the use of factual information in advertising critically is important for the consumer. For many products this information is derived from science and technology. Understanding the science in and behind advertising is necessary to become a critical consumer. Learning about the use of science in advertising also allows promoting societal-oriented communication and decision making skills in the science classroom. Unfortunately, only a few examples on the use of advertising in the science classroom exist. This paper provides a justification for the use of advertising in science education. Examples from the classroom developed in the framework of the PROFILES-project are provided by way of illustration. (As Provided).
Anmerkungen	University of Ljubljana, Faculty of Education. University of Ljubljana Kardeljeva plošcad 16. Slovenia. Tel: +386-1-5892-344; e-mail: editors@cepsj.si; Web site: http://www.cepsj.si/doku.php?id=en:cepsj
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01