Literaturnachweis - Detailanzeige
| Autor/in | Alfattal, Eyad |
|---|---|
| Titel | A New Conceptual Model for Understanding International Students' College Needs |
| Quelle | In: Journal of International Students, 6 (2016) 4, S.920-932 (13 Seiten)Infoseite zur Zeitschrift
PDF als Volltext kostenfreie Datei |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 2162-3104 |
| Schlagwörter | Foreign Students; Theory Practice Relationship; Higher Education; Student Needs; Qualitative Research; Undergraduate Students; Semi Structured Interviews; Research Methodology; Global Approach; Neoliberalism; Marketing; Phenomenology; California |
| Abstract | This study concerns the theory and practice of international marketing in higher education with the purpose of exploring a conceptual model for understanding international students' needs in the context of a four-year college in the United States. A transcendental phenomenological design was employed to investigate the essence of international students' needs within their study experiences and explore a conceptual model that can explain these needs. Qualitative data were collected from 12 undergraduate and graduate international students through semi-structured interviews. Using thematic analysis, findings expand typical marketing mix frameworks and advance an eight-dimensional international student needs model: Program, Place, Price, Promotion, Process, People, Physical Facility, and Peace. (As Provided). |
| Anmerkungen | Journal of International Students. 4005 Spurgeon Drive #6, Monroe, LA 71203. Tel: 318-600-5743; Fax: 318-342-3131; e-mail: jistudents.submission@gmail.com; Web site: http://jistudents.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
