Literaturnachweis - Detailanzeige
Autor/inn/en | LeRoy, David J.; und weitere |
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Titel | Use of Operant Methodology in Measuring Mass Media Effects |
Quelle | (1974)Infoseite zur Zeitschrift |
Dokumenttyp | gedruckt; Zeitschriftenaufsatz |
Schlagwörter | Audiovisual Communications; Higher Education; Mass Media; News Reporting; Research Methodology; Television Research; Theories |
Abstract | Suggests avenues to close the schism between research methodology and theory in mass communication. (RB) |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2004/1/01 |