Thinking about Applications: Effects on Mental Models and Creative Problem-Solving

Autor/inn/en	Barrett, Jamie D.; Peterson, David R.; Hester, Kimberly S.; Robledo, Issac C.; Day, Eric A.; Hougen, Dean P.; Mumford, Michael D.
Titel	Thinking about Applications: Effects on Mental Models and Creative Problem-Solving
Quelle	In: Creativity Research Journal, 25 (2013) 2, S.199-212 (14 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1040-0419
DOI	10.1080/10400419.2013.783758
Schlagwörter	Creative Thinking; Creativity; Problem Solving; Models; Undergraduate Students; Higher Education; Creative Teaching; Psychology; Expertise; Intervention; Cognitive Measurement + Suchen Sie Ihr Suchwort? Kreatives Denken; Kreativität; Problemlösen; Analogiemodell; Hochschulbildung; Hochschulsystem; Hochschulwesen; Creative thinking; Teaching; Unterricht; Psychologie; Expert appraisal
Abstract	Many techniques have been used to train creative problem-solving skills. Although the available techniques have often proven to be effective, creative training often discounts the value of thinking about applications. In this study, 248 undergraduates were asked to develop advertising campaigns for a new high-energy soft drink. Solutions to this problem were evaluated for quality, originality, and elegance. Prior to preparing these advertising campaigns, participants were provided with training in strategies for thinking about the potential applications of creative problem-solutions. It was found that training people to think about the uses of ideas and preparation for idea implementation contributed to the acquisition of stronger mental models and production of advertising campaigns evidencing greater quality, originality, and elegance. The implications of these findings for creative though and creative education are discussed. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01