Literaturnachweis - Detailanzeige
| Autor/inn/en | Cook, Ruth Gannon; Ley, Kathryn |
|---|---|
| Titel | Action Research: Effective Marketing Strategies for a Blended University Program |
| Quelle | In: Online Journal of Distance Learning Administration, 11 (2008) 2
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1556-3847 |
| Schlagwörter | Action Research; Blended Learning; Marketing; Teacher Collaboration; Graduate Study; Professional Education; Program Descriptions; Enrollment Trends; Meetings; College Faculty; Strategic Planning; Observation; Qualitative Research |
| Abstract | This action research study investigated a marketing plan based on collaboration among a program faculty team and other organizational units for a graduate professional program. From its inception through the second year of operation, program enrollment increased due to the marketing plan based on an effective approach grounded in simple marketing principles. Data including planning and meeting notes, memoranda, documents, and program enrollment data reveal how plan development and implementation increased enrollments by over a third in less than two years. (As Provided). |
| Anmerkungen | State University of West Georgia. 1601 Maple Street, Honors House, Carrollton, GA 30118. Tel: 678-839-5489; Fax: 678-839-0636; e-mail: distance@westga.edu; Web site: http://www.westga.edu/~distance/ojdla |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
Literaturbeschaffung und Bestandsnachweise in Bibliotheken prüfen
Permalink als QR-Code
Inhalt auf sozialen Plattformen teilen (nur vorhanden, wenn Javascript eingeschaltet ist)
Teile diese Seite:
