Student Perceptions of Value Added in an Active Learning Experience: Producing, Reviewing and Evaluating a Sales Team Video Presentation

Autor/inn/en	Corbett, James J.; Kezim, Boualem; Stewart, James
Titel	Student Perceptions of Value Added in an Active Learning Experience: Producing, Reviewing and Evaluating a Sales Team Video Presentation
Quelle	In: American Journal of Business Education, 3 (2010) 4, S.11-18 (8 Seiten) PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1942-2504
Schlagwörter	Student Attitudes; Active Learning; Learning Experience; Video Technology; Teamwork; Salesmanship; Business Administration Education; Learning Activities; Marketing; Critical Thinking; Teaching Methods; Instructional Effectiveness; Experiential Learning; Questionnaires; Likert Scales; Gender Differences; Participant Satisfaction; Statistical Analysis; Student Projects; Cooperative Learning; College Students; Graduate Surveys + Suchen Sie Ihr Suchwort? Schülerverhalten; Aktives Lernen; Lernerfahrung; Lernaktivität; Kritisches Denken; Teaching method; Lehrmethode; Unterrichtsmethode; Unterrichtserfolg; Experiental learning; Erfahrungsorientiertes Lernen; Fragebogen; Likert-Skala; Geschlechterkonflikt; Statistische Analyse; Schulprojekt; Kooperatives Lernen; Collegestudent
Abstract	This study investigates the effectiveness of a video team-based activity as a learning experience in a sales management course. Students perceived this learning activity approach as a beneficial and effective instructional technique. The benefits of making a video in a marketing course reinforce the understanding and the use of the sales process in a creative way. In addition, we found this learning activity helped develop critical thinking by engaging students in creating and developing innovative products and services. This unique procedure in involving them with hand-on learning activities through a video presentation is professed by students to greatly improve their performance in a sales management course. (As Provided).
Anmerkungen	Clute Institute. 6901 South Pierce Street Suite 239, Littleton, CO 80128. Tel: 303-904-4750; Fax: 303-978-0413; e-mail: Staff@CluteInstitute.com; Web site: http://www.cluteinstitute.com
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01