"You Don't Look Like Your Profile Picture": The Ethical Implications of Researching Online Identities in Higher Education

Autor/inn/en	Blanco Ramírez, Gerardo; Palu-ay, Lyssa
Titel	"You Don't Look Like Your Profile Picture": The Ethical Implications of Researching Online Identities in Higher Education
Quelle	In: Educational Research and Evaluation, 21 (2015) 2, S.139-153 (15 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1380-3611
DOI	10.1080/13803611.2015.1024009
Schlagwörter	Social Networks; Computer Mediated Communication; Ethics; Colleges; Advertising; Identification (Psychology); Institutional Characteristics; Educational Research; Minority Groups; Internet + Suchen Sie Ihr Suchwort? Social network; Soziales Netzwerk; Computerkonferenz; Ethik; College; Hochschule; Fachhochschule; Werbung; Bildungsforschung; Pädagogische Forschung; Ethnische Minderheit
Abstract	Social media sites and other contemporary technologies open the possibility for the construction of online identities that are loosely connected to physical bodies; this construction allows individuals to edit their identities constantly, in a continuous process of self-recreation. In parallel, universities utilise printed and electronic media to present themselves in the best light possible through the process of branding, which--it is argued here--constitutes an instance of hyper-real identity assemblage. This article explores the ethical implications of researching brand construction in university advertisements. The authors reflect upon the ethical implications of conducting educational research on university identities when such identities rely on the representations of racially minoritised students. Online identity construction through technology invites a discussion of postmodern notions of self and reality; this article presents an exploration of a postmodern ethics for educational research. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01