Bilingual Advertising in Melbourne Chinatown

Autor/in	Chen, Sherry Yong
Titel	Bilingual Advertising in Melbourne Chinatown
Quelle	In: Journal of International Students, 4 (2014) 4, S.389-396 (8 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2162-3104
Schlagwörter	Bilingualism; Advertising; Foreign Countries; Immigrants; Asians; Language Usage; Sociolinguistics; Chinese; English; Neighborhoods; Semantics; Linguistic Theory; Language Planning; Intercultural Communication; Signs; International Educational Exchange; Marketing; Case Studies; Australia + Suchen Sie Ihr Suchwort? Bilingualismus; Werbung; Ausland; Immigrant; Immigrantin; Immigranten; Asian; Asiat; Asiatin; Asiaten; Asiate; Sprachgebrauch; Soziolinguistik; China; Chinesen; English language; Englisch; Neighbourhoods; Nachbarschaft; Semantik; Linguistische Theorie; Sprachwechsel; Interkulturelle Kommunikation; Zeichensystem; Internationaler Austausch; Case study; Fallstudie; Case Study; Australien
Abstract	This paper explores the function of bilingual advertising by analyzing a case study of bilingual advertising in the Chinatown of Melbourne, Australia. The use of bilingual advertising in an immigrant setting differentiates itself from those in Asian settings where English is not used by dominant proportion of speakers in the society, and this phenomenon has its significance from a sociolinguistic perspective. In this paper, I will adopt the concept of "linguistic landscape" to discuss in detail the general functions of bilingual advertising. By integrating the theories into my case study, I aim to demonstrate how the Chinese and English versions of bilingual advertisements in Melbourne's Chinatown differ in literal meaning, and to explain why they are designed this way. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01