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| Autor/in | Savage, Glenn C. |
|---|---|
| Titel | Being Different "and" the Same? The Paradoxes of "Tailoring" in Education Quasi-Markets |
| Quelle | In: Journal of Pedagogy, 3 (2012) 2, S.279-302 (24 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1338-1563 |
| DOI | 10.2478/v10159-012-0014-8 |
| Schlagwörter | Foreign Countries; Educational Policy; School Choice; Secondary School Teachers; Interviews; Public School Teachers; Secondary Schools; Public Schools; Commercialization; Governance; Models; Marketing; Australia |
| Abstract | In Australia, market-based education policies promote the notion that government schools should flexibly tailor secondary education to the needs of young people and their local communities. Far from offering a "one size fits all" system, policies seek to enable clients ("parents," "students") to exercise freedom of choice in quasi-markets that offer different educational products to different individuals. The intended effect is a kind of "bespoke education tailoring," whereby schools operate as flexible service providers, adapting to the needs and desires of local markets. In this paper, I analyse the policy turn towards market tailoring as part of broader shifts towards advanced liberal governance in education. Following this, I feature interviews with educators in two socially disparate government secondary schools in the Australian city of Melbourne. In doing so, I analyse the extent to which each school tailors its marketing practices to its local community. These interviews suggest inherent contradictions emerge when tailoring is attempted in a hierarchical market with normative and rigid indicators of "brand value." Schools are caught, I argue, between paradoxical demands, requiring them to be simultaneously different "and" the same. (As Provided). |
| Anmerkungen | De Gruyter Mouton. Available from: Walter de Gruyter. P.O. Box 960, Herndon, VA 20172-0960. Tel: 800-208-8144; Tel: 703-661-1589; Fax: 703-661-1501; e-mail: degruytermail@presswarehouse.com; Web site: http://www.degruyter.com/browse?type_0=journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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