Literaturnachweis - Detailanzeige
| Autor/inn/en | Hendriks, Berna; van Meurs, Frank; van der Meij, Els |
|---|---|
| Titel | Does a Foreign Accent Sell? The Effect of Foreign Accents in Radio Commercials for Congruent and Non-Congruent Products |
| Quelle | In: Multilingua: Journal of Cross-Cultural and Interlanguage Communication, 34 (2015) 1, S.119-130 (12 Seiten)
PDF als Volltext |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0167-8507 |
| Schlagwörter | Foreign Countries; Dialects; Pronunciation; Advertising; Persuasive Discourse; Language Attitudes; Expectation; Theories; Correlation; Negative Attitudes; Positive Attitudes; Adults; Measures (Individuals); Netherlands |
| Abstract | Commercials regularly feature foreign accents. This paper aims to investigate whether the use of foreign accents in radio commercials is more effective for congruent than incongruent products, and whether foreign-accented commercials are evaluated differently than non-accented commercials. In an experiment, a group of 228 Dutch participants rated non-accented and accented commercials for four different products in a between-subject design. The products were either congruent or incongruent with the foreign accent in the commercial (e.g. a German-accented commercial for sausage vs. olive oil). Foreign-accented commercials for congruent products were assessed more positively on a number of variables than foreign-accented commercials for incongruent products. Foreign-accented commercials were rated more negatively than commercials without a foreign accent. (As Provided). |
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| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2020/1/01 |
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