Developing Promotional Materials for Adult Literacy Programs. Practitioner Perspective

Autor/in	Jae, Haeran
Titel	Developing Promotional Materials for Adult Literacy Programs. Practitioner Perspective
Quelle	In: Journal of Research and Practice for Adult Literacy, Secondary, and Basic Education, 3 (2014) 3, S.50-55 (6 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	2169-0480
Schlagwörter	Program Development; Adult Literacy; Community Organizations; Enrollment; Literacy Education; Printed Materials; Guidelines; Program Effectiveness; Advertising; Program Descriptions; Virginia + Suchen Sie Ihr Suchwort? Programmplanung; Einschulung; Richtlinien; Werbung
Abstract	This article reports on a specific case of the READ Center--a community-based literacy organization (CBLO) in Richmond, Virginia--and its attempt to develop promotional materials that will encourage low-literate adults to enroll in literacy programs. The article also offers insight on how literacy organizations may utilize the practical experience of the READ Center to provide guidelines for improving their marketing and instructional efforts. Literacy organizations should not neglect constant monitoring and revision of promotion materials in order to maximize their effectiveness, and provide the greatest benefit for the target audience. (ERIC).
Anmerkungen	Commission on Adult Basic Education. PO Box 620, Syracuse, NY 13206. Tel: 888-442-6223; e-mail: journal@coabe.org; Web site: http://www.coabe.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2020/1/01