Literaturnachweis - Detailanzeige
| Autor/inn/en | Nedbalová, Eva; Greenacre, Luke; Schulz, John |
|---|---|
| Titel | UK Higher Education Viewed through the Marketization and Marketing Lenses |
| Quelle | In: Journal of Marketing for Higher Education, 24 (2014) 2, S.178-195 (18 Seiten)Infoseite zur Zeitschrift
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0884-1241 |
| DOI | 10.1080/08841241.2014.973472 |
| Schlagwörter | Foreign Countries; Higher Education; Student Recruitment; Marketing; Economics; Commercialization; Personal Autonomy; College Programs; Student Costs; Paying for College; Competition; Access to Information; Information Utilization; Merchandising; Correlation; United Kingdom |
| Abstract | This paper uses the Economic Market mechanisms and the 4P Marketing Mix as lenses to review the context of UK higher education (HE) and to explore the relationship between the market and marketing disciplines and practice. Four Economic Market mechanisms--autonomy, competition, price and information--are contrasted with the four Ps of marketing: product, price, place and promotion. This paper demonstrates how market forces influence HE institutions and, in contrast, how HE institutions shape the environment via marketing practice. Knowing how one discipline relates to another is crucial for those who strive to understand the context of HE. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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