Literaturnachweis - Detailanzeige
Autor/in | Seligman, James |
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Titel | Dialectical Inquiry--Does It Deliver? A User Based Research Experience |
Quelle | In: Qualitative Report, 18 (2013), Artikel 78 (23 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
Sprache | englisch |
Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
ISSN | 1052-0147 |
Schlagwörter | Foreign Countries; Research Methodology; Qualitative Research; Inquiry; Higher Education; Universities; Case Studies; Public Colleges; Validity; Reliability; Theory Practice Relationship; Interviews; Phenomenology; United Kingdom (England) Ausland; Research method; Forschungsmethode; Qualitative Forschung; Hochschulbildung; Hochschulsystem; Hochschulwesen; University; Universität; Case study; Fallstudie; Case Study; Gültigkeit; Reliabilität; Theorie-Praxis-Beziehung; Interviewing; Interviewtechnik; Phenomenological psychology; Phänomenologie; Psychologie |
Abstract | Dialectical Enquiry (DI) as a research method was used in the study of customer/student experience and its management (CEM) in not for profit as higher education. The (DI) method is applied to senders, receivers of the customer experience across six English universities to gather real world data using an imposed dialectical structure and analysis. By conducting sixty interviews from the actors involved an extensive data base was developed. The enquiry was grounded in interviewing actors and their real experiences (the phenomena) from which data was analyzed to create scripts, themes and eventually three models of not for profit CEM. Seven for profit models of CEM were analyzed and compared to expose current assumptions, and do they fit in a not for profit setting. The motives and objectives for profit CEM centers on revenues and profits and lifetime value were the customer is manipulated to stay loyal to the organization. Not for profit CEM motives and objectives at universities was to use CEM as a communication and support tool that is used to inform students on secondary services(supports). (As Provided). |
Anmerkungen | Nova Southeastern University. 3301 College Avenue, Fort Lauderdale, FL 33317. Tel: 954-262-5389; Fax: 954-262-3970; Web site: http://www.nova.edu/ssss/QR |
Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
Update | 2017/4/10 |