Why Do Institutions Offer MOOCs?

Autor/inn/en	Hollands, Fiona M.; Tirthali, Devayani
Titel	Why Do Institutions Offer MOOCs?
Quelle	In: Online Learning, 18 (2014) 3, (20 Seiten)Infoseite zur Zeitschrift PDF als Volltext kostenfreie Datei Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	1939-5256
Schlagwörter	Online Courses; Large Group Instruction; Colleges; Educational Objectives; Goal Orientation; Access to Education; Marketing; Educational Finance; Costs; Outcomes of Education; Educational Innovation; Educational Research; Qualitative Research; Interviews; Barriers + Suchen Sie Ihr Suchwort? Online course; Online-Kurs; College; Hochschule; Fachhochschule; Educational objective; Bildungsziel; Erziehungsziel; Zielorientierung; Zielvorstellung; Education; Access; Bildung; Zugang; Bildungszugang; Bildungsfonds; Cost; Kosten; Lernleistung; Schulerfolg; Instructional innovation; Bildungsinnovation; Bildungsforschung; Pädagogische Forschung; Qualitative Forschung; Interviewing; Interviewtechnik
Abstract	By reviewing the literature and interviewing 83 individuals knowledgeable about massive open online courses (MOOCs), we investigate the goals of institutions of higher education that are currently developing and delivering such courses. We identify six major goals for MOOC initiatives: extending reach and access, building and maintaining brand, improving economics by reducing costs or increasing revenues, improving educational outcomes, innovation in teaching and learning, and conducting research on teaching and learning. Comparing these goals with the data being collected about MOOCs, their participants, and educational outcomes, as well as the resource requirements and cost drivers of the development and delivery process, we assess whether these goals are being met, or are likely to be in the future. While quantification of success in achieving these goals is for the most part lacking, we conclude that institutions are experiencing at least partial success in achieving each of these goals except for improving economics. We identify obstacles to fuller achievement of the goals and some potential solutions. (As Provided).
Anmerkungen	Online Learning Consortium, Inc. P.O. Box 1238, Newburyport, MA 01950. Tel: 888-898-6209; Fax: 888-898-6209; e-mail: olj@onlinelearning-c.org; Web site: http://onlinelearningconsortium.org/publications/olj_main
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10