Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English

Autor/inn/en	Singh, Sukhdev; Bedi, Navkiran Kaur
Titel	Linguistic Features and Schematic Textual Structure in Look-Good Advertisements in the Indian Print Media in English
Quelle	In: Indian Journal of Applied Linguistics, 39 (2013) 2, S.105-130 (26 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0379-0037
Schlagwörter	Foreign Countries; English (Second Language); Second Language Learning; Language Variation; Advertising; Role; Grammar; Structural Analysis (Linguistics); Discourse Analysis; Printed Materials; Periodicals; Text Structure; Interpersonal Attraction; India + Suchen Sie Ihr Suchwort? Ausland; English as second language; English; Second Language; Englisch als Zweitsprache; Zweitsprachenerwerb; Sprachenvielfalt; Werbung; Rollen; Grammatik; Structural analysis; Strukturanalyse; Diskursanalyse; Periodical; Journal; Zeitschrift; Fachzeitschrift; Periodikum; Textstruktur; Interpersonale Anziehung; Indien
Abstract	Every text has a communicative purpose that it performs by dividing itself into generic stages. These stages are assigned specific goals and have differing linguistic structures. This paper makes an attempt to investigate whether there is a definable co-relation between linguistic features and stages in the genre of look-good advertisements. It further investigates the role that these linguistic features, particularly the "theme," perform in the fulfillment of the genre purpose. This paper studies how various linguistic features collaborate for advertisements to fulfill their persuasive and informative functions by assigning each stage different roles and different grammatical structures. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10