Literaturnachweis - Detailanzeige
| Autor/inn/en | Bock, Dora E.; Poole, Sonja Martin; Joseph, Mathew |
|---|---|
| Titel | Does Branding Impact Student Recruitment: A Critical Evaluation |
| Quelle | In: Journal of Marketing for Higher Education, 24 (2014) 1, S.11-21 (11 Seiten)Infoseite zur Zeitschrift
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| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0884-1241 |
| DOI | 10.1080/08841241.2014.908454 |
| Schlagwörter | College Choice; Student Recruitment; Marketing; Consumer Economics; Colleges; Higher Education; Undergraduate Students; Student Surveys; Student Attitudes; Multivariate Analysis; Statistical Analysis; Comparative Analysis |
| Abstract | This study focuses on segmentation feasibility within the private college/university market. There is considerable overlap for private and public college/university students with respect to their consideration criteria; however, previous research suggests that there are some criteria that appear to be differentially important based on the type of student and institution. Therefore, using factors considered by university students in a previous study, the current research sought to further explore the existence of segments within a private university. The findings suggested that three segments of students exist--one segment considers all university criteria as important, another places high importance on the financial aspects of attending a university, and another segment moderately evaluates all university criteria. Implications of the findings are discussed. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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