A Visual-Based Approach to the Mapping of Generic Skills: Its Application to a Marketing Degree

Autor/inn/en	Ang, Lawrence; D'Alessandro, Steven; Winzar, Hume
Titel	A Visual-Based Approach to the Mapping of Generic Skills: Its Application to a Marketing Degree
Quelle	In: Higher Education Research and Development, 33 (2014) 2, S.181-197 (17 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0729-4360
DOI	10.1080/07294360.2013.832164
Schlagwörter	Business Administration Education; Curriculum Development; Foreign Countries; Critical Thinking; Personality Traits; Problem Solving; Skill Development; Communication Skills; Creativity; Research Skills; Citizenship; Social Responsibility; Online Surveys; Scaling; Scores; Concept Mapping; College Graduates; College Faculty; Australia + Suchen Sie Ihr Suchwort? Curriculum; Development; Curriculumentwicklung; Lehrplan; Entwicklung; Ausland; Kritisches Denken; Individual characteristics; Personality characteristic; Persönlichkeitsmerkmal; Problemlösen; Kompetenzentwicklung; Qualifikationsentwicklung; Kommunikationsstil; Kreativität; Forschungsleistung; Staatsbürgerschaft; Soziale Verantwortung; Scale construction; Skalenkonstruktion; Concept Map; Hochschulabsolvent; Hochschulabsolventin; Fakultät; Australien
Abstract	With increasing complexity in the world, universities continue to face pressure to demonstrate that their graduates have acquired skills beyond discipline-based knowledge. These are generic skills like critical thinking, intellectual curiosity, problem-solving and so forth. In order to demonstrate this, universities have to show how their teaching contributes to the fostering of these skills. This can be a challenge for many reasons. Our mapping approach overcomes most of the obstacles by developing multiple indicators for each generic skill, making it easy to involve the lecturers-in-charge, summarising all their evaluations into important dimensions and, finally, representing the data in a three-dimensional visual map. This allows all the marketing subjects to be simultaneously evaluated in their ability to foster different generic skills, generating useful insights for effective curriculum development in a Marketing program. We illustrate this methodology using eight generic skills and 18 marketing subjects from a major Australian university. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10