Carry-Over Effects in Perceptions of Educational Value

Autor/inn/en	Kalafatis, Stavros; Ledden, Lesley
Titel	Carry-Over Effects in Perceptions of Educational Value
Quelle	In: Studies in Higher Education, 38 (2013) 10, S.1540-1561 (22 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0307-5079
DOI	10.1080/03075079.2011.643862
Schlagwörter	Foreign Countries; Higher Education; Educational Benefits; Commercialization; Student Attitudes; Graduate Students; Least Squares Statistics; Consumer Economics; Marketing; Values; Masters Programs; Business Administration Education; Questionnaires; Measures (Individuals); Models; Regression (Statistics); United Kingdom + Suchen Sie Ihr Suchwort? Ausland; Hochschulbildung; Hochschulsystem; Hochschulwesen; Bildungsertrag; Schülerverhalten; Graduate Study; Student; Students; Aufbaustudium; Graduiertenstudium; Hauptstudium; Studentin; Konsumökonomie; Wertbegriff; Magister course; Magisterstudiengang; Fragebogen; Messdaten; Analogiemodell; Regression; Regressionsanalyse; Großbritannien
Abstract	The marketisation of higher education has led to the need for universities to apply marketing concepts normally associated with commercial markets to the educational context. Consumer value, which considers how consumers perceive the outcomes of their consumption experiences, is one such concept. This study examines the impact that students' perceptions of educational value at a specific point in time have on subsequent evaluations of value during a one-year programme of study. Data were collected from a matched sample of 45 postgraduate students at three time points, and the resultant data were analysed using partial least squares. The results confirm the presence of carry-over effects in perceptions of value and indicate that, during the consumption experience, there is re-formulation, modification and adjustment in students' perceptions of value. The findings demonstrate the temporal nature of perceptions of educational value, and offer new insights for education managers in understanding the student consumption experience. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10