Literaturnachweis - Detailanzeige
| Autor/inn/en | McEntee, Marie; Mortimer, Claire |
|---|---|
| Titel | Challenging the One-Way Paradigm for More Effective Science Communication: A Critical Review of Two Public Campaigns Addressing Contentious Environmental Issues |
| Quelle | In: Applied Environmental Education and Communication, 12 (2013) 2, S.68-76 (9 Seiten)Infoseite zur Zeitschrift
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 1533-015X |
| DOI | 10.1080/1533015X.2013.820630 |
| Schlagwörter | Environmental Education; Controversial Issues (Course Content); Communication Strategies; Public Relations; Consciousness Raising; Audience Awareness; Pollution; Disease Control; Information Dissemination; Health Promotion; Foreign Countries; New Zealand |
| Abstract | This article examines two large-scale public communication campaigns to explore the appropriateness and effectiveness of using one-way communication in contentious environmental issues. The findings show while one-way communication can be successfully employed in contentious issues, it is not appropriate for all contexts and may contribute to tensions between stakeholders. It concludes that agencies engaging in large-scale public communication campaigns involving complex and contentious environmental issues must understand the contexts in which they operate before determining their communication approach so affected communities can be both informed and engaged. (As Provided). |
| Anmerkungen | Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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