The Common Thread: Tips for Weaving Philanthropy into the Campus Fabric

Autor/in	Bennett, Gayle
Titel	The Common Thread: Tips for Weaving Philanthropy into the Campus Fabric
Quelle	In: CURRENTS, 39 (2013) 4, S.18-24 (7 Seiten) PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0748-478X
Schlagwörter	Philanthropic Foundations; Institutional Advancement; Public Relations; Outreach Programs; Organizational Culture; Organizational Change; Institutional Characteristics; School Support; Higher Education; Postsecondary Education; Educational Administration; Alumni Associations + Suchen Sie Ihr Suchwort? Philanthropismus; nicht übertragen; Public relation work; Öffentlichkeitsarbeit; Jobcoaching; Unternehmenskultur; Organisationswandel; Schulförderverein; Hochschulbildung; Hochschulsystem; Hochschulwesen; Post-secondary education; Tertiäre Bildung; Bildungsverwaltung; Schuladministration; Schulverwaltung; Absolventenbetreuung
Abstract	Like any profession, advancement has its terms of art: "the ask," "prospects," "quiet phase." A relatively new one is "culture of philanthropy." As in, "We need to build a culture of philanthropy at this institution." The general idea is that everyone from the campus CEO to the students understands that philanthropy is essential to the institution and is involved in some way--either through giving or facilitating the gifts of others. This vision is gaining traction, but it is still nascent. While the culture of philanthropy is often viewed as just a nice thing to do, institutions that move beyond talking about this nebulous, feel-good concept and establish a thriving culture of philanthropy can dramatically improve their bottom lines. In this article, the author provides some advice on how to build a philanthropic culture from those actively working to get every member of their campus community on board. (ERIC).
Anmerkungen	Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org
Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10