Literaturnachweis - Detailanzeige
| Autor/in | Simonetti, Kristin |
|---|---|
| Titel | A Little Help from Their Friends: Institutions Build Armies of Alumni Advocates to Influence Legislators and Shape Public Opinion |
| Quelle | In: CURRENTS, 39 (2013) 4, S.38-43 (6 Seiten)
PDF als Volltext |
| Sprache | englisch |
| Dokumenttyp | gedruckt; online; Zeitschriftenaufsatz |
| ISSN | 0748-478X |
| Schlagwörter | Alumni; Advocacy; Colleges; Legislators; Educational Legislation; Higher Education; Postsecondary Education; Political Issues; Educational Finance; Financial Support |
| Abstract | Institutions build armies of alumni advocates to influence legislators and shape public opinion. This article describes two types of alumni advocacy: grasstops and grassroots. Grasstops advocacy engages smaller, targeted groups of alumni who have a stronger, more influential connection with legislators and other public officeholders. Grassroots advocacy casts a wider net and involves the larger alumni body. A university sends messages and action alerts to alumni that they can then distribute within their networks. (ERIC). |
| Anmerkungen | Council for Advancement and Support of Education. 1307 New York Avenue NW Suite 1000, Washington, DC 20005. Tel: 202-328-2273; e-mail: memberservicecenter@case.org; Web site: http://www.case.org |
| Erfasst von | ERIC (Education Resources Information Center), Washington, DC |
| Update | 2017/4/10 |
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