Exploring a Customer Orientation: Free-Market Logic and College Students

Autor/in	Saunders, Daniel B.
Titel	Exploring a Customer Orientation: Free-Market Logic and College Students
Quelle	In: Review of Higher Education, 37 (2014) 2, S.197-219 (23 Seiten)Infoseite zur Zeitschrift PDF als Volltext Verfügbarkeit
Sprache	englisch
Dokumenttyp	gedruckt; online; Zeitschriftenaufsatz
ISSN	0162-5748
DOI	10.1353/rhe.2014.0013
Schlagwörter	College Students; Higher Education; Neoliberalism; Economics; Student School Relationship; Free Enterprise System + Suchen Sie Ihr Suchwort? Collegestudent; Hochschulbildung; Hochschulsystem; Hochschulwesen; Neo-liberalism; Neoliberalismus; Volkswirtschaftslehre; Schüler-Lehrer-Beziehung; Freie Wirtschaft
Abstract	This article provides a synthesis of literature on the conceptualization of students as customers and connects the rise of this understanding of students to the expansion of free-market logic into higher education. It details the ways in which the customer orientation appears to be incongruent with the educational lives of college students, and explores the impacts of a customer orientation on students' educational behaviors and decisions. The conclusion calls for reliable research on the extent to which students actually express a customer orientation and for efforts to resist this orientation and its inherently negative implications. (As Provided).
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Erfasst von	ERIC (Education Resources Information Center), Washington, DC
Update	2017/4/10